Advantages of Social Media to the Marketers

Social media is leading the community to the next communication level where the audience is able to interact interactively with the media at any time convenient to them 24/7. In addition, social media does serve the marketers with wide range of opportunities in continuously promoting their products and services in generating profit and revenues. Some of the prominent advantages of social media to the marketers are as follows:

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  Improve marketing activities.

Janal (1997:64) pointed that “… the purpose for going online is not to sell products but to improve marketing activities by gathering prospects and converting them to customers via online and offline activities …”. The social media platform provides a social networking base that enables organizations to strengthen their customer’s database via active online promotions. It is an advance in strategic marketing activities where a wide range of consumers are connected to the organization. It is a platform for them to integrate and share similarities that will then integrated with another networks. This is the value of social media to both organizations and customers (target audience)

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  Low maintenance for unlimited usage

Fill (2005:581), mentions that “on the internet, space is unlimited so obvious cost remain very low and static…” It is proven that online advertising involves a minimal cost compared to any other kind of advertising promotions i.e. billboards, TV and radio advert, magazines etc. This will then reduce the organization’s expenditure for a specific period.

Fill, Chris. (2005). Marketing Communications Engagement, Strategies and Practice. 4th edn. England: Prentice Hall.

Janal, Daniel S. (1997). Online Marketing Handbook. United States of America: International Thomson Publishing Company.