Moving with the Message

Audience exposure to the social media involve with the perspective of how they are making sense of what they receive from social media in a kind of symbolic informational message. The dissemination of messages however, differs from how one perceives the message as it is all dependant on one’s culture. They should be looking at the mediums in which culture has been used in understanding the social media and considers culture as shared experience, mediated symbolic communication, resource and policy discourse.

In understanding the culture of an individual, the global social networking users are able to provide the right messages to the right target audience, as now the target audience has been segmented into different cultural groups as it connects people from different cultural backgrounds across the globe.

However, in social networking channels, face-to-face interaction is absent together with the verbal and non-verbal communication and this will affect the interaction of people with the human relations context. Some people chose to have a face-to-face interaction especially in building trust and relationships and some just want to interact with its contacts regardless with or without face-to-face interaction especially when time consuming is concern. But some of the “silver-tongued people” are using the social networking channels in catching their “victim” especially which involve with intimate relationships, online purchasing of products and services, delivering negative information about certain country, religion etc. Just because they can do it does mean that they should because it is considered as unethical and unprofessional. The audience should take an extra precaution when dealing with any unknown online users.